Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
More Quotes by Mitch Lasky
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
Everyone talks about discovery, but I really believe that great content finds its audience.
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution.
I really think the app store is kind of the killer app for Apple and for Google.
I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies.
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.