My goal is to go from the industrial food system toward a real food system where you understand what you are eating.

Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.

I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful.

The hard part about following your purpose is the distraction everyone pulls you toward.

Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did.

Food is the new Internet.