Kimbal Musk

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

The idea behind fast food is great - people want convenience.

After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.

The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.

People are overweight and starving at the same time. It's a tragedy for both the individual and society.

The reality is that we connect through food, and we have the opportunity to do it three times a day.

People want real food. The demand for it is through the roof.

We're moving to be more of a plant-based society.

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen.

It is an interesting thing. Every time I try and stray from the path of food, I get whacked.

Community through food is my mission; it is what I do.

It's only a risk if you think there's a chance of failure.

Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Advertisers really want to create ads that are relevant to the realtime experience.

Users are open to ads as long as they're relevant to their realtime experience.

People love to interact in real time, whether it is with each other or with content.

I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind.

A lot of people think about food as fuel, where you need to get nutrients in your body.

We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.

After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money.

We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.

Everyone has to eat, so the opportunities in the space are incredible.

We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.

We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.

It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.

Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it.

Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments.

Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community.

People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.

As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.

When you have the demand, you can change the government policies that create McDonald's and junk food.

Start with the young, work with them until they are adults, and they will demand real food.

At Tesla, we don't go into a community and think we're going to sell one or two cars.

I want to make the school-garden movement work.

We believe PulseRank will replace PageRank over time for the real-time Web.

There's no doubt about it: people want local, real food.

The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.

Sadly, many people in our biggest cities are at the mercy of industrial food.

Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food.

It would be so simple for the government to support farmers to become more profitable and farm sustainably.

Let's get government support for farmers to make the transition to organic.

If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.

You should brine your turkey. Don't even think about not brining your turkey. Ever.

As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.