Robert Scoble

On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location.

I'm so tired of the privacy advocates.

The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time.

I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane.

Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it.

There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business.

Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.

What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else.

I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that.

Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.

Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too.

Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.

Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.

It's not enough to have a hacker culture anymore. You have to have a design culture, too.

Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative.

If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere.

Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do.

There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist.

I believe Larry Page is moving Google from an advertising-based company to a commerce-based company.

I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds.

Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.

Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future.

Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list.

The contextual age means we're going to have to go to war on noise.

I want Facebook to pick the best 20 items to show me every single time I refresh that screen.

Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity.

IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true.

Apple, at its best, isn't a technology leader.

Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook.

It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth.

The more Zuckerberg knows about you, the more media he will be able to bring you.

I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them!

I knew tech was going to be increasingly important in my lifetime, so I focused on it early.

I'd try to become known as a world expert on 'something,' to take a small niche you can define.

I do not see Windows Phones anywhere in the world except Seattle.

You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco.

Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy.

The problem with Microsoft is that it's so committee-driven and slow.

I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing.

Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you.

We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information.

The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.

At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology.

I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub.