Robert Scoble

My favorite computer of all time? The Apple II that got me started, of course.

People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true.

The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win.

I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!'

My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible.

I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up.

I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society.

Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can.

Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.

Link to your competitors and say nice things about them. Remember, you're part of an industry.

Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.

I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page.

Photography let me show other people how I saw the world. Math required me to do work that made my head hurt.

I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise.