In communications, familiarity breeds apathy.

If your advertising goes unnoticed, everything else is academic.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Properly practiced creativity can make one ad do the work of ten.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Word of mouth is the best medium of all.