Influencing voters is the crux of all poll campaigns.

More Quotes by N. Bhaskara Rao

The issue of coverage of pre-poll surveys should not be mixed with the freedom of press. Having guidelines does not violate any fundamental right nor implies any restriction on this freedom. 'Media power' should not be misused with the help of pre-poll surveys.

Contrary to general expectations, caste, regionalism, criminalisation, and parochial interests continue to sway the nation.

Performance or no performance, perceptions do matter. More so the voters's perceptions on the performance of their state governments.

I have been a close observer of campaign trends.

Opinion polls sponsored by newspapers were traditionally meant to bring to the fore the mood of the people objectively.

A poll survey should indicate at the outset whether it is meant to capture opinions and beliefs for preferences and practices or value and perceptions.