If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If advertising is not an official or state art, it is nonetheless clearly art.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising generally works to reinforce consumer trends rather than to initiate them.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.