I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
More Quotes by Luca Cordero di Montezemolo
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.
These new 'hybrid' F1 cars represent an extremely complex project.
Ferrari, together with my family, is the owner of my heart.
I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I don't like big towns.
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.