When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.
More Quotes by George Lois
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
If you think people are dumb, you'll spend a lifetime doing dumb work.
If you're working, and you're not trying to be great, give up.
There's no such thing as a cautious creative.
A truly great magazine cover surprises, even shocks, and connects in a nano-second.