All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
More Quotes by George Lois
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
If you think people are dumb, you'll spend a lifetime doing dumb work.
If you're working, and you're not trying to be great, give up.
There's no such thing as a cautious creative.
A truly great magazine cover surprises, even shocks, and connects in a nano-second.