I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
More Quotes by George Lois
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
If you think people are dumb, you'll spend a lifetime doing dumb work.
If you're working, and you're not trying to be great, give up.
There's no such thing as a cautious creative.
A truly great magazine cover surprises, even shocks, and connects in a nano-second.