I don't understand how I can pay $299 for iPhone and then get in my car and still have to turn knobs.

Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.

There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.

Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.

Historically, there has been a gap between single-purpose racecars and street-legal models - commonly called supercars - that emulate the real racers on the road.

People want to feel good about the choices they make. They want to know they're choosing material that's not going to harm the environment.