We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.
More Quotes by Alexa Hirschfeld
The biggest challenge is to stay focused. It's to have the discipline when there are so many competing things.
People use us for their weddings, their university convocations - you become a part of culture. That's a big part of people's lives, and it's actually a really big honor for us. All their memories around that process are stored in Paperless Post.
Seeing what you want from life from the inside out, rather than from the outside in, is the most important thing.
People don't use Evite or Facebook events for their weddings. But they do use Paperless Post. It's the sign of a paradigm because it is the most momentous occasion in most people's lives. It represents the most formal type of offline communication.
We don't want to be a design line. Ultimately, we want to be a platform that houses many design aesthetics.
I'm really excited to build an experience for the receivers. Many of the senders are also receivers, but we initially built the product really for the sender be able to invite their guests, and we didn't have really any receiver experience.