The thing is that love gives us a ringside seat on somebody else's flaws, so of course you're gonna spot some things that kinda need to be mentioned. But often the romantic view is to say, 'If you loved me, you wouldn't criticise me.' Actually, true love is often about trying to teach someone how to be the best version of themselves.

What bothers me is that there is so much emphasis on food, rather than gathering and meeting - so that there is all this effort in creating the right food, whereas the food is only a small part of whether the encounter is successful or not.

I am not a foodie, thank goodness. I will eat pretty much anything. A lot of my friends are getting incredibly fussy about food and I see it as a bit of an affliction.

The arrogance that says analysing the relationship between reasons and causes is more important than writing a philosophy of shyness or sadness or friendship drives me nuts. I can't accept that.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

Where is instruction in relationships, in the management of career, in the raising of children, in the pursuit of friendship, in the wise approach to anxiety and death? All this sort of stuff I craved to learn about when I was a student and down to this day.