Tim Cook

We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.

We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.

The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.

The right focus for the U.S. is on advanced manufacturing - something that requires innovation.

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.

We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.

I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.

Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.