Stella McCartney

What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat.

I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector.

I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products.

My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.

We've all got to come together, and we've got to protect what's left of our ancient forests on this planet.

When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear.

When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought.

As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games.

I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia.

Mum was a big style icon for me: her natural sexiness and natural confidence.

When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London.

I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal.

I was so aware of the stage clothes versus the everyday-life clothes, and the extremeness of the stage clothes that my parents had designed. Even coming across my dad's old Beatles suits from Savile Row and the history attached to them - the masculinity and simplicity compared to the '70s glitz and glamour of Wings.

The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me.

I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do.

My mum had a massive influence on me, not just in what she wore and how she looked, but in her spirit. She was married to one of the most famous men in the world, and she didn't wear any makeup, ever. I mean, have you ever seen the wife of a man like that rock up with no makeup on? Because I haven't since.

It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning.

I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner.

I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual.

Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.

I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is.

Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films.

Strength on its own in a woman is quite abrasive and not terribly attractive all the time.

I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool.

We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary.

When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits.

I've got my organic veg patch and fruit; we're very garden-obsessed, my husband and I. He designed a garden for me for Christmas, so beautiful! Alasdhair's very good at the proportion and ground work, and I come in and do the planting and the color scheme.

To work on the competition wear for the Olympics is kind of insane. As a fashion designer, you don't think to yourself, 'I'm going to get the opportunity to work with athletes at that level at the Olympic Games.' It really is such an incredible thing to have any kind of contact with as a designer.

Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work.

I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people.

I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know.

When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force.

My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.'

From an early age, I was very interested in all things fashion... and the change from tomboy to ultrafeminine glamour in old films. There was a Doris Day film I loved: 'Calamity Jane.'

The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal.

What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them.

Ninety percent of the people who come to my stores have no idea I don't work with leather.

I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.

It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less.

I am very aware of my family name. I'm very aware of the legacy that that kind of carries with it. And I think that I didn't want to lose any kind of hold of that. And I think once you're born into something that you're proud of and that you're aware of, you don't take it lightly.

I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear.

Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough.

My fragrance is rose and amber, and I was just very specific. A lot of what I've done, at the stages I've done it, I've been a little naive, which brought with it a kind of charm. I did Stella a while ago. It's now a bit of a classic.

I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them.

Pretending that the fashion industry isn't in part based on leather would be quite stupid of me, but at the same time, there is another way of doing things - even outside of leather. I don't use PVC either, for example, because it is harmful.

I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous.

I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free.

I personally love sportswear, and love using it in high fashion.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.