Snoop Dogg

Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going to record stores. But in America, it's all about digital. The game is breaking down. But, look at me, you need to know how to play the game the right way.

My younger son, Cordell, aka Lil Snoop, loves me like a fan loves Snoop Dogg. He's inspired by making me happy. My older son, Corde, aka Spank, does everything I say, with effort and determination - but he does it for himself. He gets his thrill out of seeing his own results on the football field.

The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me, my homies from the neighborhood, criminals. I just said, 'Come on everybody, we made it.' Then I had to realize we didn't make it. I made it.

Snoop Scorsese, that's my director name.

My liberty is about living. It's about spreading more love. Even though I was always a peaceful, loving individual, my music sometimes didn't reflect that. But now it's different. My music is reflecting the way I feel.

An older guy, he's going to show you things that a young man can't show you. He's going to show you how to stay alive. He's going to show you how to turn corners where your young friends will show you how to turn right into that wall, you know what I'm saying?

I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.

To me, the Seventies were very inspirational and very influential... With my whole persona as Snoop Dogg, as a person, as a rapper. I just love the Seventies style, the way all the players dressed nice, you know, kept their hair looking good, drove sharp cars and they talked real slick.

I was like the class clown in school so I guess I would say I did like the attention. In church I did a lot of plays, my mother made me play characters, do a lot of drama and acting, trying to become someone else. So it helped me create who I am, to create Snoop Dogg.

I love Benny Hill. He one of my favourites of aaall time. Like, the way Benny did it, he was just amazing. Just seeing how he put songs together and comedy and the timing and the sketches. He was way ahead of his time.

Women are in a position now to voice their opinion... women are getting empowered. The more power they get, the more voice they get to shift certain things around. Now I have a daughter, I understand. When I didn't have a daughter, I didn't understand.

The red carpet is a beautiful situation for people. I think everybody appreciates it and loves it and honors it. Nobody really acts a fool because they know this is a one-time thing.

I want to write, direct, produce, but in steps. I want to take steps. I don't want to just jump in because I sold a lot of records and just feel like I can jump into the movie world. Naw, I want to learn the movie world like I learned the music world.

The 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, directed straight to the hood, to the artists that don't get the attention, that don't have the money to make themselves representable.

I'm looking for a deal from one of you TV networks to give Snoop Dogg his own hood TV show where I can find America's hottest hood artists.

When I heard the royal family wanted to have me perform in celebration of Prince William's marriage, I knew I had to give them a little something. 'Wet' is the perfect anthem for Prince William or any playa to get the club smokin'.

I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.

There's so much that I want to do. I feel like I'm the Magic Johnson of rap. You know, Magic was great on the basketball court, but he's bigger as a businessman.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

It's hard to say goodbye to the streets. It's all how you do it. You can pass by and say, 'What's happening?' and keep it moving, but it's a certain element that'll never be able to roll with you once you get to this level, because that's the separation of it all.

If the ride is more fly, then you must buy.

When I'm not longer rapping, I want to open up an ice cream parlor and call myself Scoop Dogg.

I like going to areas where the murder rate is high and dropping it.

Well, hip-hop is what makes the world go around.

You've got to always go back in time if you want to move forward.