Nick Denton

Three-quarters of our sites - Kotaku, Gawker, Jezebel, Deadspin, Gizmodo, Lifehacker - are led by editors who built their careers within Gawker Media. That's the career path.

You know how the best story angles often spring from that thought you have on reading an article or watching a show - that thought you have before the responsible journalist in you comes up with something boring. I usually recommend people get in touch with their deep 'reptilian brain.'

The original idea of blog publishing was that writer and reader would be on the same level. That it would be a conversation - not a lecture. People lost sight of that. We didn't. Kinja is designed to break down the walls of the ghettos. So that everybody - editor, writer, source, subject, expert, fan - can be a contributor.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

The most interesting comments, they don't come from people with Klout scores. They don't come from people with a history on our sites.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Relentless and cynical traffic-trawling is bad for the soul.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

There was a rivalry - and some pie-throwing. But that was probably because Gawker and Radar had more in common than they wanted to admit. Each was the other's future. Radar served up the exclusives I always envied. Gawker was actually comfortable on the web, in the medium Radar should have made its own.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

It irritates me that everybody concentrates on Gawker, because it's just one of 15 sites and it doesn't even get the most traffic. It's a significant site, but it's not what we are.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.'

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

I want to institutionalise and automate chequebook journalism.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Is there Gawker ethics? I mean, I guess there's Gawker ethics. It's a dangerous thing to talk about.

An employer would be a complete fool to let an image like college partying influence their hiring decisions.

It's no wonder that new ventures such as The Daily look first to Gawker Media when staffing up. We should not wait for a poaching expedition to pay someone what they deserve. I apologize if that has been the case and will do better in 2012.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe.

I think straight couples have a schedule: You're together for two years and then there's the 'where is this going?' question, which wouldn't necessarily be good for everyone, but I think it's pretty healthy for relationships, for there to be a presumption that there is a decision to be made.

Most good media come out of somebody saying, 'This should exist; this is something I want to read.'