Miuccia Prada

I do what I think is right.

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

I hate the idea that you shouldn't wear something just because you're a certain age.

Daring to wear something different takes effort.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.

Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.

You have to always work against what you did before, and even against your taste.

Talking about the democratization of fashion is just one of the many trite things people say these days.

Every day I'm thinking about change.

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

For me, it's important to anticipate where fashion is heading.

If you ask, do you like strong men or weak men, I'd say, I like who I like.

I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

The only way to do something in depth is to work hard.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

I wanted to try to push some freedom into the men's clothes.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

What interests me most is when a work of art is no longer just an object, but also touches reality and life.

Basically I'm trying to make men more sensitive and women stronger.

My learning process is by eye alone; it's not at all scientific.

For me, art is about learning and about living with people. It's alive.

I always loved aesthetics. Not particularly fashion, but an idea of beauty.

Fashion fosters cliches of beauty, but I want to tear them apart.