M. J. Rose

I work on one book at a time. And yes, I am immersed. Six days a week for four to six hours a day. In between books, I stop writing for as much as two to three months, but during that time, I do research and think, plot and plan the book.

When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel.

I've always felt writing is an art. Publishing is a business. I felt strongly if I was going to write, I would write what I wanted to, and if the 'market' didn't respond, there was nothing I could really do about it.

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

I was an avid reader, but never thought seriously about writing a novel until I was in my thirties. I took no formal fiction-writing courses and never thought about these categories when I wrote my first novel.

When I was a kid, I read many of my mom's books. Sometimes, there were mysteries, but there were no delineations, and my mother never talked about book genres. Nor did we differentiate genres in school.

The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse.

A curious mind is the most important attribute any man or woman can possess.

I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response.

There was an ingredient used in perfumes and remedies in the Middle Ages called 'momie' that is certainly one of the most fascinating I've come across.

I think that we need to live our lives for the present... as if it is our one and only wild and wonderful life.

From 1999 on - until 2003 - I covered publishing in a weekly column for Wired.com and wrote for several other publications - altogether writing over 150 articles.

I've always been fascinated by how the past impacts the present. For the first half of my career as a novelist, I wrote psychological suspense mysteries. I wanted to be a therapist but was told that while I was a fine diagnostician, I would be a terrible therapist because I wanted to solve everyone's problems.

'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.

In 'Power Play', Finder uses the thriller structure to make pointed observations about gender in the workplace, the corporate caste system, and the true nature of risk in the global business environment.

Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback.

As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices.

Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.

It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published.

I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer.

In 1998, I self-published online in order to get a traditional deal.

Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field.

There's almost no author alive who isn't weathering the tumultuous changes in the publishing industry.

One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds.

Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.

When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling.

You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books.

Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices.

The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books.

As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

If no one knows your book is out there, no one will think about buying it. It's as simple as that.

I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.

Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up.

There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.

Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books.

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.

Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well.

When I sit down to write, I know everything I need to know... I start writing, and within 30 seconds or 60 seconds, I'm watching a movie. I'm not making this stuff up; the characters are acting it out,and I'm just writing it down.

I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied.

A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off.

They say every writer really just writes about one thing over and over. I guess my one thing is how the past impacts the present.

I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago.

In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool.

We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.

Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.