Jean Baudrillard

What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world.

Seduction is always more singular and sublime than sex and it commands the higher price.

There is no aphrodisiac like innocence.

Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.

I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again. When you go to confession and entrust your sins to the safe-keeping of the priest, do you ever come back for them?

If you say, I love you, then you have already fallen in love with language, which is already a form of break up and infidelity.

You are born modern, you do not become so.

The great person is ahead of their time, the smart make something out of it, and the blockhead, sets themselves against it.

Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society.

Cowardice and courage are never without a measure of affectation. Nor is love. Feelings are never true. They play with their mirrors.

Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.

It only takes a politician believing in what he says for the others to stop believing him.

The abjection of our political situation is the only true challenge today. Only facing up to this situation in all its desperation can help us get out of it.

At male strip shows, it is still the women that we watch, the audience of women and their eager faces. They are more obscene than if they were dancing naked themselves.

There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you.

We shall never resolve the enigma of the relation between the negative foundations of greatness and that greatness itself.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

What is a society without a heroic dimension?

A negative judgment gives you more satisfaction than praise, provided it smacks of jealousy.

The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence.

Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.

It is always the same: once you are liberated, you are forced to ask who you are.

Santa Barbara is a paradise; Disneyland is a paradise; the U.S. is a paradise. Paradise is just paradise. Mournful, monotonous, and superficial though it may be, it is paradise. There is no other.

The world is not dialectical - it is sworn to extremes, not to equilibrium, sworn to radical antagonism, not to reconciliation or synthesis. This is also the principle of evil.

Deep down, no one really believes they have a right to live. But this death sentence generally stays tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.