Jay-Z

Hip-hop from the beginning has always been aspirational. It always broke that notion that an artist can't think about money as well. Just so long as you separate the two and you're not making music with business in mind. At some point, it has to be real when they touch it, when they listen to it. Something has to resonate with them that's real.

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.

Racism is taught in the home. We agree on that? Well, it's very hard to teach racism to a teenager who's listening to rap music and who idolizes, say, Snoop Dogg. It's hard to say, 'That guy is less than you.' The kid is like, 'I like that guy, he's cool. How is he less than me?

Wherever I go, I bring the culture with me, so that they can understand that it's attainable. I didn't do it any other way than through hip-hop.

I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.

I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.

When you're growing up, your dad is your superhero. Once you've let yourself fall that in love with someone, once you put him on such a high pedestal and he lets you down, you never want to experience that pain again.

Everyone who makes music is a good collaborator at their foundation because in order to make music, you have to connect to it in a way that other people can't.

Successful people have a bigger fear of failure than people who've never done anything because if you haven't been successful, then you don't know how it feels to lose it all.

I'm just saying the producers and people who work on music are getting left out - that's when it starts getting criminal. It's like you're working hard, and you're not receiving. In any other business, people would be standing before Congress. They have antitrust laws against this kind of behavior.

The experiences that I've had growing up with music, you know, I couldn't trade them for any money in the world. Dancing in the living room to enjoy myself. 'Enjoy Yourself,' Michael Jackson.

People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it's good water. But they're OK paying for it.

Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.

My first album didn't come out until I was 26.

Around 20. I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. And I started to realize that I couldn't be successful until I let the street life go.

I remember the first time I saw the 'Sugarhill Gang' on Soul Train. I was 11 or 12. I was like, 'What's going on? How did those guys get on national TV?' And then, when I was a little older, a rapper from the neighborhood got a record deal. I was shocked.

I learned to ride a ten-speed when I was 4 or 5. My uncle gave me the bike, hand-me-down, and everyone used to stare at me riding up and down this block. I was too short to reach the pedals, so I put my legs through the V of the frame. I was famous. The little kid who could ride the ten-speed.

Hip-hop has done more for race relations than most cultural icons; and I say save Martin Luther King, because his 'I Have A Dream' speech was realized when Obama was elected into office.

'Blueprint 3' is made up of songs, but it's also a commentary on the idea that in order for rap to survive, we have to stretch out the drama. We have to stretch out the audience. It can't be this narrow - we have to stretch out the point of view.

People wanted to make products based on our child's name, and you don't want anybody trying to benefit off your baby's name.

I've always believed in good music over bad music. I believe in two sorts of musics. And the lines that separate us, I don't believe in that. That's for people who need to easily define what they're hearing. Me, I'm cool with everything and anything I'm hearing that's music. It comes under one definition for me.

Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.

No one came to our neighborhoods with stand-up jobs and showed us there's a different way. Maybe, had I seen different role models, maybe I'd've turned on to that.

I've said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, 'No, it's a good thing!'

Biggie was the King Of New York as a rapper. There's a lot more dangerous guys than Biggie Smalls out there, you know what I'm saying? John Gotti was way closer to King Of New York than him.

I'll make a song with Rick Rubin, a song with Beyonce, a song with Lenny Kravitz. I just believe in making good music. I'm not trying to section myself off into just making hard-core rap music.

Some people are attracted to vulnerability. From my very first album, I've been vulnerable. I've always given parts of me, parts of my life - good, bad, ugly. I've never put up this image as a super-thug. Also, some people just like the music.

I am against discrimination of any kind, but if I make snap judgments, no matter who it's towards, aren't I committing the same sin as someone who profiles?

As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

Growing up where I grew up, we looked to athletes. They were our first heroes. They came from the same places we came from. I mean, you can't watch TV and see someone who is successful that you can really relate to. That person isn't real; he doesn't exist. But athletes traveled the world, had these big houses and gave their families a better life.

All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in.

If you look at my career and you look at the span of my work and the things I have done, as far as to garner fame, you'll see that I have turned down more interviews than I do. Or I turn down more things than I do.

I was never a worker. And that's not even being arrogant. I was just never a worker.

I think the problem with people, as they start to mature, they say, 'Rap is a young man's game,' and they keep trying to make young songs. But you don't know the slang - it changes every day, and you're just visiting. So you're trying to be something you're not, and the audience doesn't buy into that.

Your job is to inspire people from your neighborhood to get out.

New York - I'm connected. This is my core. I feel like if I'm not connected to New York, then I don't even know what to do with myself.

I came into this music business at 26 years old. I was a fully developed man at that point. At that age, I didn't have anything to prove.

What people have to understand is 'Billboard' is a magazine. They're like elected officials - they work for us.

When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it's my point of view. It's not anything formulaic.

I don't profess to be a political rapper, like groups such as 'Dead Prez' or 'Public Enemy', but I think social commentary should make its way into your music. Speaking on your neighbourhood is social commentary - what happens, what's going on.

I got love for Damon Dash as I did before. I don't know if we can be around each other in that way because times have changed. He may be a totally different person. I know I'm a different person. But nothing can erase that era, those times, those memories, those fights to get 'Roc-A-fella' where it was.

I think reviews have lost a lot of their importance now because of the Internet; everyone is experiencing things at the same time.

I think it's very important for hip-hop, when an artist reaches a certain level, to ascend to executive work.

Music is the soundtrack to your life. It's not going to go anywhere. But the way people are purchasing music has changed. It's not the same anymore. It will never be the same.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to... because I was looking for a deal. I didn't have this grand scheme of starting a record company and then morphing into a clothing empire.

My first album was mainly dealing with street issues, and it was 'coded': it was called 'Reasonable Doubt.' So the things I was talking about... I was talking about in slang, and it was something that people in the music business was not really privy to. They didn't understand totally what I was saying or what I was talking about.

Providing - that's not love. Being there - that's more important. I mean, we see that. We see that with all these rich socialites. They're crying out for attention; they're hurting for love. I'm not being judgmental - I'm just making an observation. They're crying out for the love that maybe they didn't get at home, and they got everything.

I was an artist, I was executive producer on my first album, so I've always had to manage both. I couldn't get a record deal. It wasn't by choice - I couldn't get a record deal, so I had to figure it out.

I don't know where streaming will go in the future. The analytics that we're seeing tell us that streaming is the next thing, and downloads are going down. I feel like with the history of this platform, from vinyl to where we are now, it just seems like the next logical step.