James William Middleton

I'm very proud of my dyslexia. I wouldn't have it any other way. It sits absolutely with what I do, how I think, and who I am.

If the bride and groom are relaxed and happy, everything flows from there. Big or small, formal or informal - there is no right way. The most important thing is that the couple feels loved and enjoys their big day.

I was experimenting with ways of creating edible objects from digital content, and I was working to three criteria: 1. They had to be delicious. 2. They had to be personalized. 3. They had to fit through a letterbox or in a mailbox. After much experiments, Boomf! There it was: photo marshmallows.

I often work 14-hour days, but the job is very fulfilling. I love being my own boss.

I have great childhood memories of my mother baking, and I was always a willing participant, especially if it meant I could revarnish the kitchen floor with treacle.

My mother and father have been fantastic help and a huge support for me. Like any other family, though, we have our moments, living and working together.

I believe with baking there is a certain nostalgic fix.

It's always been, whether at school or now, that I am Pippa and Catherine's little brother.

All I want to do in my life is be known as me and for what I do.

Running your own business is a huge amount of fun, but there's also a huge amount of seriousness, so actually, they level out.

For Mum and Dad... work and home is family, so work is family and home is family. We grew up with that.

My family is usually the first guinea pigs to try out my new recipes.

I support everything every single person in my family does and vice versa.

Boomf is all about communicating via marshmallows.

It is such a tricky transition between education and work.

To give people that first start in life is a tremendous privilege. It's one of the great joys of being part of a growing company.

I'm not interested in publicity for myself.

It's awkward going back up to Edinburgh to see my old friends, because I'm not on the same wavelength.

I looked at different products we could do, and the marshmallows were the most fun to develop.

I think my family knows that I'm slightly off the wall with my way of thinking, so I think they're quite used to my weird and wonderful creations.

The only person who would employ me without a degree was myself.

Celebrations are great fun: bunting and this and that and the other.

Boomf is the noise a marshmallow makes when it falls through your letterbox.

My parents were always entrepreneurial.

I have always joked that I have three mothers. I couldn't get away with anything as a kid. Whether I got a bad mark or was told off, it would always end up getting back to my parents.