Dave Morris

Readers prefer a world they can relate to.

If your agent or publisher is jumping up and down at the thought of your novel, it's because they're picturing the movie poster on the side of the bus.

Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up.

Standing out as a writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well.

My first memory of the public library is of lugging home a volume of Norse myths as heavy as a thunder-god's hammer.

As we get older, we demand stories that go somewhere. Things must change.

'Breaking Bad' and 'The Shield' were planned right from the start so that their narrative trajectory would come down in a blaze of fireworks.

Storytelling isn't an Escher staircase.

It is easy to force a reader or viewer to interact. The trick is in making them want to interact, and in letting the story unfold hand-in-hand with that.

Some have said that 'Frankenstein' is a story of a bad parenting giving rise to a troubled child.