Bobby Kotick

We'd love to see Led Zeppelin on 'Guitar Hero.'

If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.

I really like video games, and that passion has never really gone away.

Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.

Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

We have an obligation to provide a return for our shareholders.

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.

What you do in film and television is really different than what you do in video games.

The social element has really transformed the gaming experience.

To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.

Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.

The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.

Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career.

The Call of Duty Endowment is a natural philanthropic extension of our brand.

When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

The audience for 'World of Warcraft' is a pretty committed group of players.

We don't view the App Store as a really big opportunity for dedicated games.

We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.

I'm not really a music person.

You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.

It's very easy to criticize the CEO of the market leader.

I never studied business. It's either in your DNA, or it isn't.

What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.

I just don't want to pay taxes.

One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.

I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.

In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.

I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity.

Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art.

I've been very, very lucky because I've had so many great mentors.

I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.

When you dig down and look at the people who are vocal in their criticism of me, it's a small number.

Veterans have the skills employers want - discipline, motivation, leadership, and the ability to work on a team. They have made the U.S. military the most effective and respected in the world.

It's private enterprise that can create jobs and fill them. It's business that can train people and make them productive tax-payers. And it's America Inc. that has the most to gain from tapping this extraordinary human resource.

When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in a way that would be consistent with traditional sports.

Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.

Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.

If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.

I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.

You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you do? You fire them.

Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.

Looking ahead, we see the popularity of eSports exploding as competitive gaming becomes more mainstream and eSports leagues like 'Call of Duty' World League and Overwatch League driving greater engagement and viewership.

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

Being able to evolve great franchises over time is the foundation of world-class entertainment companies.